Fish Can't See Water. How National Culture Can Make or Break Your Corporate Strategy, Hardback/Richard D. Lewis
Fish Can't See Water. How National Culture Can Make or Break Your Corporate Strategy, Hardback/Richard D. Lewis

Fish Can't See Water. How National Culture Can Make or Break Your Corporate Strategy, Hardback/Richard D. Lewisg

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How national culture impacts organizational culture and business success Using extensive case studies of successful global corporations, this book explores the impact of national culture on the corporate strategy and its execution, and through this ultimately business success or failure.

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